Digital Wellbeing

Notification Overload: Why It Happens and How to Fix It

Most phones default to sending far more notifications than anyone actually wants. Here's why, and how to fix it properly.

1 min read · Digital Culture & Society

Apps are generally designed to maximize how often they pull you back in, and enabling as many notifications as possible by default is one of the simplest ways to do that, regardless of whether the notification is actually useful to the user.

Why most notifications aren't worth the interruption

A large share of default notifications, like a social app announcing that a followed account posted something, exist to drive engagement rather than to inform the user of something time-sensitive or important.

How to fix it properly, once

Rather than dismissing notifications one at a time as they arrive, going through each app's notification settings once and disabling everything that isn't genuinely time-sensitive produces a lasting reduction that repeatedly swiping away alerts never does.